Resources
Welcome to the Adhearx Resources hub — your go-to source for insights, data, and updates on how our personalized health entertainment solution is reshaping the healthcare experience.
Here, you'll find valuable information on how Adhearx helps providers improve efficiency, support patient adherence, increased engagement, reduces staff burden and drive better health outcomes
Humanizing Healthcare Through Entertainment:
A New Paradigm for Patient-Centered Care
Research
You can read even more insights in our Blog
From Distraction to Prescription – The Science Behind Health Entertainment
Health entertainment may sound like a novelty, but it’s built on decades of behavioral research. The concept of “edutainment”—educational content embedded in entertaining formats—has been successfully used in global public health campaigns addressing HIV, smoking cessation, and maternal health.
The World Bank and WHO have endorsed edutainment strategies as cost-effective interventions in low-resource settings. Closer to home, studies published in the Journal of Health Communication show that video-based interventions can improve medication adherence by up to 35% among patients with chronic illness. Behavioral economics supports this approach through the EAST framework: interventions are more effective when they are Easy, Attractive, Social, and Timely. Personalized video education checks all four boxes:
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Easy: Delivered directly to patients on their mobile devices or waiting room screens.
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Attractive: Visually engaging, emotionally resonant, and culturally relevant.
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Social: Can be designed with peer voices, testimonials, or community narratives.
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Timely: Delivered at high-impact moments like pre-visit prep or post-discharge.
The bottom line: patients remember what they enjoy. They act on what they understand. And they engage with content that feels relevant to them.
Why Healthcare Needs a Does of Entertainment
The way healthcare is delivered is changing rapidly—and not just in the ways you might expect. While innovations like telehealth and AI-powered diagnostics dominate headlines, a quieter revolution is reshaping how we engage patients: personalized health entertainment.
Post-COVID, providers are navigating unprecedented levels of chronic disease and staff burnout. At the same time, patients are expecting more engaging, digital-first care experiences. According to a 2023 Deloitte survey, 60% of patients now prefer digital communications from providers, and over 70% of Millennials say they would switch providers for a better digital experience.
Yet traditional education methods—pamphlets, in-person lectures, and even static portals—often fail to engage or stick. This is especially true for populations with lower health literacy, limited English proficiency, or chronic conditions requiring ongoing management.
What if there were a more effective, human way to inform and motivate patients? At Adhearx, we believe entertainment is more than just a distraction—it’s a powerful vehicle for communication and behavioral change. By personalizing health content and delivering it in video-based formats patients already enjoy and trust, providers can capture attention, increase comprehension, and promote action.
From Distraction to Prescription - The Science Behind Health Entertainment
Health entertainment may sound like a novelty, but it’s built on decades of behavioral research. The concept of “edutainment”—educational content embedded in entertaining formats—has been successfully used in global public health campaigns addressing HIV, smoking cessation, and maternal health.
The World Bank and WHO have endorsed edutainment strategies as cost-effective interventions in low-resource settings. Closer to home, studies published in the Journal of Health Communication show that video-based interventions can improve medication adherence by up to 35% among patients with chronic illness.
Behavioral economics supports this approach through the EAST framework: interventions are more effective when they are Easy, Attractive, Social, and Timely. Personalized video education checks all four boxes:
-
Easy: Delivered directly to patients on their mobile devices or waiting room screens.
-
Attractive: Visually engaging, emotionally resonant, and culturally relevant.
-
Social: Can be designed with peer voices, testimonials, or community narratives.
-
Timely: Delivered at high-impact moments like pre-visit prep or post-discharge.
The bottom line: patients remember what they enjoy. They act on what they understand. And they engage with content that feels relevant to them.
MY LATEST PROJECTS
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